Q2. What measures should e-commerce provide to create trust among their potential customers? What measures can be verified by the customer?

Answer:

Rico (2009) suggests eTailQ and Agile methods to measure how e-commerce to create trust among potential customers. E-commerce should provide the measurement as ...

• Fulfillment and Reliability
• Privacy and Security

Fulfillment and Reliability have 3 factors. They are Order Received, On Time Delivery and Order Accurate. Order Received means you get what you ordered from this site. On Time Delivery means the product is delivered by the time promised by the company. Order Accurate means the product that came was represented accurately by the website.
Privacy and Security have 3 factors. They are Protection of Privacy, Feelings of Safety and Adequate Security. Protection of Privacy means I feel like my privacy is protected at this site. Feelings of Safety means I feel safe in my transactions with this website. Adequate Security means the website has adequate security features.

Through fulfillment & reliability and privacy and security, e-commerce can create trust among their potential customers.

The customer can verify the above measurement with feedback to the website. In Agile, there is Early Customer Involvement. The Early Customer Involvement has 5 items. They are Feedback Solicited - We seek early market feedback on every software release, Feedback Received - We receive early market feedback on every software release, Feedback Frequency - We receive early market feedback within a few hours or days, Feedback Quality - We receive in-depth early market feedback on every software release, and Feedback Incorporated - We incorporate early market feedback into every software release.
(Rico, 2009)

With Customers' Feedback, the measures can be verified.

Reference:

1. Rico David F (2009). "DO AGILE METHODS RESULT IN HIGHER QUALITY WEBSITES?". Let Me Energize Your Software Process Improvement, Retrieved from URL - http://davidfrico.com/rico07e.pdf