21 Apr 2009

Q4. Visit the TRUSTe web site. Describe what services and solutions are offered.

Answer:

TRUSTe helps consumers and businesses identify trustworthy online organizations through its Web Privacy Seal, Email Privacy Seal and Trusted Download Programs. TRUSTe resolves thousands of individual privacy disputes every year.
TRUSTe has earned a reputation as the leader in promoting privacy policy disclosure, informed user consent, and consumer education.
The TRUSTe privacy program – based on a branded online seal, the TRUSTe "trustmark" – bridges the gap between users' concerns over privacy and Web sites' needs for self-regulated information disclosure standards. (TRUSTe, 2009)

TRUSTe's services support online business growth by allowing companies to communicate their commitment to privacy, and letting consumers know which businesses they can trust.

In detail, TrustE help customers to build seals as services and solutions in order to protect privacy. They are namely, Web Privacy Seal, EU Safe Harbor Seal, Email Privacy Seal, International Services, Children's Privacy Seal, Japan Privacy Seal and Trusted Download Program.

Reference:

1. TRUSTe (2009). "TRUSTe - Enterprise Privacy Solutions". TRUSTe, Retrieved from URL - http://www.truste.org/businesses/enterprise.php





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